Course Taught in Plain English
I hate geek speak and assume no prior knowledge of Google Analytics or Excel. I don’t want you to be impressed with MY knowledge; I want to build YOURS.
16 Hours of Video
This course is seriously comprehensive. I took everything I wish I knew starting out and distilled it into this course. But you have a year to get through it.
4 Learner Dashboards
These plug-and-play dashboards can be applied with a few clicks to any Google Analytics account, whether your account gets a few dozen or million visits a month.
Illustrated Course Workbook
The companion workbook is 142 pages of illustrated guidance and tutorials for quick reference. It’s airy and easy to read with tons of explainer graphics.
Practice Excel File
Learn the craft of making sexy data sexy in Excel — for both PC and Mac! I walk you through the process of taking ugly data and getting it runway ready.
Advanced Excel Training
Repetitive manual labor is the kiss of death to any marketing budget. I teach you to build dashboards that automatically grow and update with your data.
Google Analytics API Experience
Just the word “API” is scary to most non-technical marketers. I take the freak factor out and explain how use it in plain English. (You don’t have to be a programmer.)
One of the API tools I demonstrate allows you to marry data from Google Sheets with your Google Analytics data. I show you how. (Talk about robust data …)
Weekly Office Hours
The Basic membership comes with weekly office hours where members have me to themselves for an hour to ask any marketing-related questions. This feature alone is an $8k+ value.
The Guided membership comes with 4 hours of one-on-one instruction. This is a popular option because members can learn with a safety net.
Access for One Year
Although this course originally started as a three-day seminar, it’s a thick-and-chewy cookie. So I give members a year of access to the videos.
Serious Resume Booster
Companies are absolutely DESPERATE for marketers with the actionable skills taught in this course. Being able to build dynamic dashboards using APIs will easily add $20k to your pay grade.